Ava Kowalski

Ava Kowalski is a Football Betting Editor at Notrafficking, specialising in UK sportsbook reviews with a focus on player safety, responsible gambling and honest bonus analysis. With over 8 years of hands-on testing experience, Ava brings a data-led approach to every review — evaluating odds quality, withdrawal speeds, mobile usability and the strength of each platform's safer gambling tools.

Before joining Notrafficking, Ava worked in consumer finance journalism covering financial product transparency — a background that directly shapes how she audits bonus terms and evaluates the fairness of wagering requirements. Her editorial position is straightforward: only recommend platforms that genuinely protect players and deliver on their promises.

Every sportsbook featured on this site has been tested with a real account, including live deposits, withdrawal requests and interactions with customer support. Ava's methodology is built around reproducible testing — not press releases or affiliate packages.